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Well, folks, hold onto your sombreros and baseball caps because the latest travel numbers for North America are in, and they’re painting two very different pictures! The sunny destinations of Mexico are absolutely booming and breaking records for international visitors. Meanwhile, the United States has experienced a different trend, with a slight dip in its international visitor numbers. Let’s dive into this fascinating tourism twist!

¡Viva México! A Record-Breaking Fiesta of Arrivals!

You heard it right! Mexico is the place to be, and the numbers are shouting it from the rooftops. According to the Federal Tourism Secretary, Josefina Rodríguez Zamora, a whopping 16.2 million international passengers flew into Mexico in just the first three months of 2025! That’s a 2 percent increase compared to the same period in 2024 and an even more impressive 28.5 percent jump from pre-pandemic 2019 levels.

Secretary Rodríguez Zamora highlighted that this isn’t just a fluke; it “reflects Mexico’s strong economic and tourism momentum” and shows off the “strengthening of our country’s airport infrastructure.” It sounds like all the hard work is paying off, making it easier and more appealing for people worldwide to come and experience the magic of Mexico. From the stunning beaches of Cancun (we know you love ’em!) to the historic streets of our cities, the allure is undeniable. And when it comes to US-based airlines bringing folks to Mexico, American Airlines and United Airlines were leading the pack, flying in a cool 3 million 523 thousand passengers.

Meanwhile… A Different Story Unfolds for the USA

Now, let’s hop over to the United States. The first quarter of 2025 brought a different kind of news for international travel there. Instead of a surge, they saw a bit of a slowdown. Official data according to the National Travel and Tourism Office (NTTO) indicates an overall decrease in total international visitor arrivals for the first three months of the year compared to 2024.

While January 2025 started with a promising 5.4% increase year-over-year, February saw a slight dip of around 2.4%. But March? March showed a more significant decrease of roughly 11.6% in total foreign visitors compared to March 2024. This brought the overall Q1 2025 picture to a net decrease. So, what’s causing this cooling trend?

The Canadian Connection: A Big Piece of the Puzzle

One of the most significant factors seems to be a noticeable drop in visitors from their friendly northern neighbors – Canada! It appears fewer Canadians decided to head south to the US in early 2025. The numbers for March are particularly telling. According to a report by Oxford Economics, Canadian arrivals by land reportedly plunged by a staggering 31.9%, and air arrivals from Canada also fell by approximately 13.5% compared to March of the previous year.

Considering Canada is one of the largest, if not the largest, source of international visitors to the US, a drop this significant is bound to make an impact on the overall figures. It’s like having your most regular customer suddenly buy less – you’re definitely going to notice!

Other Factors at Play in the US Dip

It’s rarely just one thing, right? Besides the Canadian slowdown, other elements are likely contributing to the US dip. Some reports and analysts point towards:

• A Strong US Dollar: When the dollar is mighty, it makes travel to the US more expensive for international visitors. Their home currency just doesn’t stretch as far.
• Strict Immigration Procedures and Perceptions: Concerns over increasingly strict or perceived as unwelcoming immigration procedures and entry processes at U.S. borders can act as a deterrent for some international travelers. Anecdotes and media reports about difficult entry experiences can spread, making potential visitors hesitant.
• Shifting International Perceptions: Beyond just entry procedures, broader global views and feelings about a country can influence travel decisions.
• Evolving Global Travel Patterns: People’s travel tastes and preferred destinations can change over time, and competition in the global tourism market is fierce!
• Economic Conditions: The economic health in various source countries can also impact people’s ability and willingness to travel internationally.

Even the timing of Easter in 2025 (April 20th) compared to 2024 (March 31st) might have slightly skewed the March year-over-year comparisons, though the trend seemed to be setting in before that.

A Tale of Two Tourism Trajectories

The figures from early 2025 clearly illustrate diverging paths for these two North American tourism powerhouses. Mexico is celebrating a significant upswing, with its Tourism Secretary highlighting a record 16.2 million international passenger arrivals in the first quarter, a 2% rise from the previous year. This success points to a robust and appealing tourism sector.

In contrast, the United States saw a downturn in overall international visitor numbers during the same period. After an initial increase in January, numbers dipped in February and saw a more pronounced decline of roughly 11.6% in March compared to 2024. This shift, heavily influenced by a reduction in travelers from key markets like Canada, suggests a period of adjustment for the U.S. tourism industry. As the year unfolds, it will be interesting to monitor how these distinct trends continue to shape the North American travel landscape.

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Mexico may be particularly famous for the sun-drenched Caribbean Coast, where resorts line white-sand beaches and turquoise seas, its rich Mayan heritage, and bustling capital city, but there’s still a lot about America’s southern neighbor tourists don’t know yet.

This is, after all, one of the largest and most diverse countries in the Western Hemisphere, and you’d be a fool to think Cancun, or even Mexico City, are representative of Mexico as a whole.

To the surprise of industry experts, this year, a growing number of Americans is actively bypassing the usual tourism hotspots, and are flocking instead to this secret destination that rarely ever features on travel brochures.

Though it’s hardly your typical vacation, the offbeat San Luis Potosí offers both low prices and a fascinating culture, and it’s seeing a significant increase in arrivals:

San Luis Potosí Is Rising Fast In Popularity With Americans

According to Claudia Lorena Peralta Antiga, the head of the City Council’s Tourism Directorate, visitors from the United States lead in numbers of foreign entrants to San Luis Potosí, followed by Colombians and Canadians.

This can easily be attributed to the city’s rising appeal among culture-hungry Americans, who are no longer drawn to the all-inclusive vacation model and are in search of more authentic experiences in non-touristy areas.

Additionally, Mrs Antiga pointed to the recent expansion of air connectivity at San Luis Potosí International Airport (SLP): it is now connected to Houston (IAH) and Dallas/Fort Worth (DFW) in Texas, as well as Atlanta (ATL) and San Antonio (SAT).

On top of that, negotiations are being held right now with four airlines interested in the San Luis Potosí-McAllen-McAllen route, though further information has not been divulged at this point.

Why Do Americans Love San Luis Potosí So Much?

A major city in central Mexico, with a population just shy of hitting the 1 million mark, San Luis Potosí (or SLP) is a hugely important financial and trade hub, due to its strategic location halfway between Mexico City and the U.S. border.

Contrary to Monterrey, however, that’s largely known for its manufacturing industries, SLP has an understated elegance, and historical charm you won’t find in most New World cities.

For starters, it is home to a well-preserved UNESCO World Heritage Site of a historic center, dotted with colonial landmarks built as far back as the 17th century:

The most famous monument in town, the cathedral has been compared to Mexico City’s and Guadalajara’s in beauty: it has a distinct pink-quarry facade, and its richly-decorated interiors will leave you awestruck.

Nearby, the verdant Jardín de San Francisco is a green oasis centered around a beautiful fountain and bordered by palatial Spanish-era structures, including three Baroque churches and the regional Positano Museum, housed in what was once a Franciscan monastery.

A short 3-minute walk from the gardens, the historically significant Caja Real is a surviving remnant of the now-defunct Viceroyalty of New Spain. It’s where merchants would line up to pay their taxes to the Spanish Crown in gold and silver.

There are numerous other beautiful buildings to be admired in the compact, walkable center, from a Neoclassical Teatro de la Paz, to the picture-perfect low houses lining Universidad Street, distinguished by their bright hues and ornate window frames.

How Actually Cheap Is San Luis Potosí?

If you were looking for an affordable Mexico getaway that won’t break the bank, then you’ve definitely come to the right place.

In general, meals in a locally-run restaurant will cost you $8.78, based on Numbeo estimates, while 3-course presentations in an upscale downtown eatery for two people are likely to set them back $39.

The price range is reasonable as it is, but even if you’re on a super-strict budget, you don’t need to look beyond the Old Town to stretch those dollars further:

An 8-minute stroll from the zócalo, Café Corta’o is a no-frills coffee shop housed in a colonial, vividly jaune edifice serving hearty breakfast menus and natural juices for around $7.

For quesadillas, gorditas, and chilaquiles paired with homemade sauce, El Mesón de San Pascual is popular for its variety of dishes and accessible prices, with main dishes from as cheap as $5, or the equivalent in pesos.

From 8 AM to 8 PM every day, you can also pay the vibrant Mercado Hidalgo a visit, sitting on the namesake street, and criss-crossed with rows of street food, and fresh produce stalls––don’t leave without trying the local machitos tacos!

They’re made from orange juice and vinegar-marinated sheep (or goat) offal, and they’re absolutely delicious.

How About Hotels?

As for accommodation, MarinaCristina is a 3-star accommodation provider billing guests $60-a-night for a single room right in the center of town.

The even-cheaper Patio Zaragoza costs $51 to book as a single traveler, and we’re talking a double bed only meters away from the cathedral, and with breakfast included.

If you’re a faithful Marriott customer, you’ll be glad to know the City Centro by Marriott has spacious King Rooms from only $100––as well as rooftop pool with amazing views of the Old Town.

On average, tourists will spend between $55 and $103 per night on accommodation, according to Budget Your Trip.

Vinicius Costa

Vini, our senior lead writer at Travel Off Path, has over 60+ countries under his belt (and currently weaving tales from Paris!), and a knack for turning off-the-beaten-path experiences into informative stories that will have you packing your bags.

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Home to the ultra-popular resort destination that is Cancun, a plethora of ancient Mayan ruins, and vibrant city breaks, Mexico is the number one country for Americans planning a trip abroad, but no trip south of the border is exactly risk-free.

As safe as Mexico may be in general, with very few travelers being affected by crime when vacationing on its Caribbean coast or bustling capital, there are more dangerous parts of the national territory it would be best to avoid altogether.

As customary every year, the U.S. State Department has updated the Mexico Travel Advisory, and a total of 6 states are now placed at Level 4––up from 4 since the last count.

In other words, Americans are being urged to refrain from traveling to these regions due to crime:

Colima

A small state straddling the Pacific coast of Mexico, Colima has never been a much sought-after destination for Americans, and now it may be a longer while until it regains whatever little prestige it used to have, following its inclusion on the State Dpt.’s Level 4 list.

It is best known for its namesake colonial-era capital, endless miles of golden sand beaches hugged by azure waters, and Manzanillo, a whitewashed resort town dubbed the ‘Mexican Santorini‘––though undoubtedly beautiful, the state is one of Mexico’s worst hotspots for crime.

According to U.S. authorities, most killings are ‘targeted assassinations’ involving gang members, but U.S. citizens have also been victims of kidnapping and other forms of violence.

The State Dpt. does not, however, that Downtown Manzanillo, which comprises both the hotel zone and port, is considered safer, and government employees themselves are not barred from visiting.

Guerrero

Similarly to Colima, Guerrero is a Pacific state that, ironically, is far from being ‘Pacific,’ having been dominated by rivaling gangs in recent decades.

Its main resort hub, Acapulco, used to be a prime destination for Hollywood stars in the 50s and 60s, and despite its efforts to regain the long-lost popularity––since then, Cabo’s taken up that mantle––it continues to struggle as crime levels worsen.

U.S. authorities warn Americans heading to this state that armed groups operate ‘independently of the government’ in many areas and have been known to enforce roadblocks, use coercion tactics, and even force against visitors.

There are no ‘exceptions’ in Guerrero, with travel discouraged to all tourist zones, including not only Acapulco but also Zihuatanejo, Taxco, and Ixtapa.

Michoacan

Yet another beautiful state on the Pacific coast plagued by endemic violence, Michoacan had been rising in popularity as an off-the-beaten-path destination for travelers until being blacklisted by the State Dpt.

It is home to many indigenous groups, a diverse landscape comprising central highlands and unspoiled patches of coast, and its stately capital, Morelia is arguably one of Mexico’s most beautiful, with a UNESCO-protected historic center.

Sadly, Michoacan is not somewhere you should go unless you have a very compelling, strong reason to do so or you’re used to traveling to high-risk areas:

‘Crime and violence are widespread’, as reported by U.S. officials, and employees of the U.S. government are only allowed to travel into Michoacan by air, landing at Morelia Airport, or by using Federal Highways 43 or 48D, from Federal Highway 15D.

The beach town of Lazaro Cardenas is the only other destination left out of the blanket ban on travel, yet those who visit are expressly told to limit their activities to the center and port areas.

Sinaloa

The fourth Pacific state to feature here, Sinaloa, has been the epicenter of turf wars for many years, as countless criminal organizations base their operations there.

This hasn’t stopped major resorts like Mazatlan, Los Mochis, and Topolobampo from being added to cruise itineraries or favored by adventurous Americans who are eager to experience a more authentic side of Mexico beyond the glitz and glamor of Cancun, Cabo, and the like.

Indeed, Mazatlan seems to be relatively safe for tourists and the State Dpt. seems to echo that feeling, as it does not restrict its employees from traveling to the city’s well-frequented Zona Dorada and the picture-perfect colonial center.

We have reported extensively on Mazatlan as a destination, and based on feedback from our own readers, they have rarely felt unsafe or threatened in any way when vacationing there.

Nevertheless, traveling in the wider state of Sinaloa, especially in between municipalities, and further inland, is massively discouraged.

Tamaulipas

As it is a tiny Gulf state sharing a shot border with Texas, you may be thinking there’s not an awful lot to see and do in Tamaulipas anyway for its downgrading to Level 4 to be deemed a tragedy.

We’d beg to differ.

It lays claim to numerous well-preserved pre-Columbian archaeological zones, most notably the Huastec-era El Sabinito, distinguished by its overgrown pyramids and charming small towns yet to be spoiled by mass tourism and verdant preserves.

Tamaulipas’ nature is equally fascinating, from the waterfall-dotted jungle expanse that is El Cielo to the bustling Miramar Beach, a tried-and-true sunny getaway for Mexican locals… as you can see, there’s many a reason why this lesser-known state is worth a visit.

Regrettably, it is currently a no-go zone, with crime and kidnapping cited as main threats to the safety of visiting Americans.

The border zone is particularly dangerous, namely from Reynosa to Nuevo Laredo, where local law enforcement is limited, whereas safety levels are higher in the ‘tri-city zone’: Tampico, Ciudad Madero, and Altamira.

Zacatecas

An unfortunate addition to the blacklist this year, Zacatecas is a historically-significant state in central Mexico best represented by its namesake capital, a pink sandstone city that traces its origins back to the 16th century.

It is a UNESCO World Heritage Site comprising an ornate cathedral, a largely intact colonial core, with narrow streets lined with colorful facades, and a monumental Palacio de Gobierno Estatal, a Spanish-era edifice where the state government still convenes.

On the outskirts of town, the El Eden Mine is a colonial system of mines now housing guided tours––and even descending to its depths is a fun business, as it involves going on a bumpy, vertiginous mine-cart ride.

The main downside, of course, is that visiting Zacatecas is being discouraged by U.S. authorities at the minute, following reports that U.S. citizens have been subject to kidnapping and other forms of crime.

The city center of Zacatecas itself presents fewer dangers, but any travel outside the touristy zones, especially the suburbs and smaller towns in the vicinity, is advised against.

Vinicius Costa

Vini, our senior lead writer at Travel Off Path, has over 60+ countries under his belt (and currently weaving tales from Paris!), and a knack for turning off-the-beaten-path experiences into informative stories that will have you packing your bags.

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You may know Mexico already for its white-sand beaches, glitzy resort zones and buzzing beach bars, but that’s only the tip of the iceberg:

With a history spanning thousands of years, it is one of the most culturally-charged countries in the Americas, and if it’s Old World charm you seek, rest assured you’ll find as much of it south of the border, a short 3 to 4-hour flight away, as you would across the Atlantic.

Perhaps it’s not surprising, then, that a growing number of U.S. travelers is flocking to an offbeat Queretaro instead of the usual beach hotspots in the Mexican Caribbean: not only is it among Mexico’s finest offers in terms of city breaks, but it’s also European-pretty:

Queretaro Is One Of The Prettiest Cities In Mexico

A gem of central Mexico, Queretaro is a UNESCO-listed settlement dating back to the early period of European colonization, famous for having a historic center that’s been largely preserved as the centuries passed.

When you think of a city in the Americas, you probably picture steel-and-glass and endless rows of skyscrapers lining buzzing boulevards, and though that may apply to other larger cities, including Mexico City, it’s not the aesthetics that apply to Queretaro:

Picture narrower, pedestrianized streets lined with brightly painted facades, a plethora of Baroque churches, each of them unique in character and just as ornate as the next, and numerous plazas bordered by laid-back eateries.

Oh, and if you’re wondering whether Queretaro is just surface-level beautiful, you should know it is oftentimes considered the birthplace of Mexican Independence: it is here the revolt against Spanish rule erupted in the 19th century.

An Intact Colonial Center Awaiting Discovery

Among Queretaro’s most historically significant sites, there’s a pink-stone Temple of Santa Rosa de Viterbo, built in 1752, a Franciscan monastery now housing the Regional Museum of Queretaro, housing art that spans from the pre-Columbian to the colonial era.

In the heart of town, the Teatro de la República is a stunning Neoclassical venue that was once at the front of Mexico’s war for independence: it is where Emperor Maximilian I was tried, the same monarch who opposed freedom from Spain and got executed as a result.

Speaking of whom he would meet his tragic end up, Cerro de las Campanas, a centrally-located hill now topped with a chapel marking the place where the execution took place––regardless of the dark past, the view from the top is breathtaking, dare we say.

Looking for more important historic landmarks? From Casa de la Corregidora, formerly owned by Josefa Ortiz de Dominguez, the woman of the hour of the Mexican War of Independence, to the 74-arch, 18th-century aqueduct, Queretaro’s rich Spanish heritage is boundless.

It’s European Pretty And This Affordable?

Other than architectural value and history, Queretaro is one of the most affordable destinations in the sun-drenched center of Mexico, from the local-owned eateries, serving delicious enchiladas queretanas and strawberry tamales for around a dollar, to the inexpensive accommodation:

A 5-star standard room at Casa Inn Premium Hotel will cost you from $68 a night, and the City Express by Marriott is even more budget-friendly, starting at $63 for a queen room, with breakfast included, and within walking distance of the main attractions.

Looking for cheap eats while in town? Make sure you add the locally-run Zandunga to your list, especially if you love huevos rancheros ($5), and a well-frequented Santa Cecina, for a big selection of tacos and parrilladas, with prices ranging from a mere $1.26 to $4.35.

Queretaro is a world-class cultural city break. It has beautiful sights evocative of the bygone Spanish Empire, at its most elegant at that, and it will hardly break the bank if you think places like Cancun or Cabo are a bit out of budget for you.

What’s not to like?

Vinicius Costa

Vini, our senior lead writer at Travel Off Path, has over 60+ countries under his belt (and currently weaving tales from Paris!), and a knack for turning off-the-beaten-path experiences into informative stories that will have you packing your bags.

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Last Updated 10 mins ago

Year after year, the love and appreciation Americans have for Mexico always seem to grow no matter how grim a picture is painted of their southerly neighbor.

It is, by a long mile, the most popular international destination for U.S. passport holders, regardless of concerns about petty crime and gang activity, which time and again make mainstream media headlines.

While it’s true there are certain Mexican states that you wouldn’t want to find yourself traveling alone as a foreigner––like any other country with good and bad parts––most tourist hotspots south of the border are relatively safe for visiting.

You don’t need to trust a complete stranger who writes travel articles for a living online: trust U.S. authorities.

If you’re planning on escaping to Mexico in the coming weeks for some much-needed time in the sun or a cultural immersion, here are 4 of the safest destinations as confirmed by the U.S. State Department itself:

Los Cabos

Mexico’s top destination for unwinding, boasting an enviable concentration of luxurious hotels, Los Cabos, is one of the least-dangerous beach destinations for risk-averse travelers.

For starters, most travelers heading to Cabo will be staying in an all-inclusive resort with their own private beach and world-class amenities, and even those who dare venture outside will find a strictly surveilled downtown area.

Police officers regularly patrol public beaches along the resort strip between the twin cities of Cabo San Lucas and San Jose Del Cabo, and there is a presence of CCTV and security guards in touristy districts.

When it comes to tourists being affected by crime, very few, if any at all, report complaints: in fact, it’s the exact opposite, as they’re spending a longer time in Cabo than other coastal destinations in Mexico, drawn to its safety and laid-back vibe.

Riviera Nayarit

An up-and-coming leisure hotspot stretching for over 200 miles along the Mexican Pacific, from Nuevo Vallarta, on the Jalisco-Nayarit state border, to San Blas, the Riviera Nayarit is dotted with peaceful beachfront settlements and pristine marine reserves.

It is often skipped altogether by tourists landing in Puerto Vallarta, the trendy resort city on the Jalisco side, but as it turns out, the state of Nayarit is much safer:

In fact, U.S. authorities urge Americans to ‘reconsider’ traveling to Jalisco due to elevated crime and gang activity, while they simply encourage them to exercise ‘greater caution’ in the state of Nayarit, including its beautiful coast.

Be it surfer paradise Sayulita, the picture-perfect Bucerias, with its cobbled Main Street leading down to the ocean, or a well-frequented Guayabitos Beach, Americans are under no particularly significant risk vacationing up and down Nayarit.

Tulum

The crown jewel of the Mexican Caribbean, Tulum is a historic coastal town combining both Old World allure and wellness:

Its main beach is bounded by a series of five-star resorts and exclusive villas, while Tulum’s ancient archeological zone is highly sought-after by culture enthusiasts, thanks to its well-preserved temples and a scenic fort overlooking the Caribbean.

Similarly to other municipalities in the state of Quintana Roo, like Cancun and Playa Del Carmen, Tulum is considered a Level 2 destination by the U.S. State Department––in other words, crime is largely kept under control and reduced to petty incidents.

Though violence can take place, it is mostly restricted to suburban zones not visited by foreigners, and when it does spill over into Downtown, it typically involves individuals engaging in illicit activities and participating in gang culture.

Merida

The only destination on this list that American authorities consider perfectly safe to visit, Merida is a much-overlooked cultural gem of the Yucatan Peninsula that’s only recently started gaining traction, thanks to its improved connectivity with the Maya Train.

Capital of Yucatan (the state), it is distinguished for being one of the best-preserved colonial cities of the Americas, home to the oldest Spanish-built cathedral in the mainland continent, and a near-intact historic center with brightly-painted facades and leafy, cafe-bordered plazas.

Other than its notorious charm, Merida has attained popularity for its low-risk status as a destination: at Level 1, according to the U.S. State Department, Americans should exercise ‘normal’ precautions when visiting.

This means that, while petty crime and theft can occur, violent approaches are extremely unlikely, and the overwhelming majority of tourists will have a stress-free experience in Merida.

Vinicius Costa

Vini, our senior lead writer at Travel Off Path, has over 60+ countries under his belt (and currently weaving tales from Paris!), and a knack for turning off-the-beaten-path experiences into informative stories that will have you packing your bags.

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Last Updated 1 min ago

Cancun may have the all-inclusive hotels, Puerto Vallarta the golden sand beaches, and there’s truly no beating Cabo’s wellness tourism scene, but this season, it’s Veracruz that’s stealing the limelight in Mexico as one of the country’s fastest-growing destinations.

Located on the Gulf Coast, it was formerly one of the most popular beach getaways in the country before slowly fading into the background, as the Mexican Caribbean and the Pacific resort hubs soared in popularity, but it’s now making an unlikely comeback.

As stated by Iván Martínez Olvera, Veracruz has broken a series of tourism records this year, with a 100% increase in the number of visitors, and an even-more impressive 470% growth in regional tourism investment and development.

Figures aside, this means tourists are flocking back to Veracruz after years of just blatantly ignoring it, and it’s time we looked into the reasons why.

Veracruz Is One Of The Cultural Capitals Of Mexico!

First of all, it may have something to do with the fact that Veracruz is one of the most culturally-significant cities in the country, as it is Mexico’s oldest and largest port, founded as early as the 16th century by the Spanish.

It has an architectural wealth to rival Mexico City and Merida, with a landmark-packed historic center playing host to grand plazas, left virtually untouched since the Europeans first settled the area, beautiful churches and pedestrian-friendly lanes.

Think the monumental Castle of San Juan de Ulúa, a European-style fortress guarding the entrance to the harbor, the Municipal Palace, dating as far back as the year 1608, or the historical Venustiano Carranza Lighthouse, a neoclassical building with a palatial design.

The whitewashed Cathedral of Veracruz, finished in 1731, is yet another of Veracruz’ top attractions, distinguished by its five naves, richly-decorated cupola, clad in tiles extracted from Puebla, a fellow colonial gem of Mexico, and a crystal candelabra-lit interior.

Sandy Beaches For Miles On End…

Aside from the obvious historical value, Veracruz straddles the bright-blue Gulf of Mexico, with the local malecón (the popular Mexican word for boardwalk) stretching for several long miles from the colonial center, all the way into the fringe areas of town.

It offers breathtaking ocean vistas, and the taco and tamales stalls, souvenir shops, and laid-back restaurants make it an incredibly lively area to stroll day and night, and if it’s unspoiled beaches you’re looking for, look no further than these:

• Playa de Chachalacas, a peaceful sandy strip hugged by the warm waters of the Gulf, with tall dunes and limited development along the shoreline
• Costa Esmeralda, an off-path beach strip lined with tall palm trees, with beachfront stays starting at a shockingly-cheap $52
• Playa Martí, a short drive from the city center, with clean sand and serene waters, often preferred by families with small children
• Playa Mocambo, one of the best-equipped beaches near Veracruz, boasting a wide range of amenities, from spas to camping areas to tourist-friendly restaurants
• Isla Sacrificios, an islet lying just off the city harbor surrounded by a colorful coral reef, with a handful of white-sand beaches

How Actually Cheap Is Veracruz To Visit?

If you’re wondering how much cheaper Veracruz is compared to other Mexican beach hotspots, we don’t have an exact average to present you, but we can say it’s for sure on the more economical side, especially when paired with Cancun:

It’s not yet been converted into a resort haven for Americans and other gringos arriving from abroad, and the majority of the clientele remains Mexican families escaping the overpriced, jam-packed Caribbean and Pacific coasts, so prices tend to reflect the local purchasing power.

Out of the seven 5-star hotels listed on Booking.com, Gran Hotel Diligencias on the Veracruz boardwalk is the most affordable this season, with double room rates set at $64, while the pool-featuring, beach-facing Camino Real Veracruz is a moderately-priced $129.

The most expensive option is Grand Fiesta Americana Veracruz, where a king-size deluxe room will set you back by $212 per night: with 2 pools, 3 restaurants, a fitness center, poolside bar, private beach access, and airport shuttle included, it’s the closest one to a Cancun-style stay.

Nonstop flights to trendy Veracruz are available from 2 U.S. airports this winter, Dallas-Fort Worth and Houston Intercontinental, respectively with American Eagle and United Airlines, with one-way fares averaging $249 for the former and $317 for the latter.

When it comes to safety, the Gulf city is among the least-dangerous destinations south of the border, officially ranking as a Level 2 destination in the U.S. State Department Advisory, on a par with Cancun and Los Cabos, and having ‘moderate’ levels of crime as seen on Numbeo.

Vinicius Costa

Vini, our senior lead writer at Travel Off Path, has over 60+ countries under his belt (and currently weaving tales from Paris!), and a knack for turning off-the-beaten-path experiences into informative stories that will have you packing your bags.

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Last Updated 5 days ago

The United Nations (UN) wears many hats, oftentimes on the darker side of the spectrum in places not deemed fit for tourists.

Take Haiti, for example. If you’ve been able to decipher real news through the election cycle’s talking heads, then surely you’re aware of Haiti’s continuous tragic downfall.

Founded in 1945, the UN’s purpose has been to promote peace, security, and basic human rights worldwide and step in as needed when nations fail to do so.

That’s why you’ll see the UN present for humanitarian crises, such as Haiti, South Sudan, and Yemen – none of which ever sniff top tourism numbers.

But the UN also promotes tourism within their World Tourism Organization branch, especially unheard-of destinations in need of a boost.

In their own words, the hope is to encourage travelers to visit as a ‘driver of economic growth, inclusive development and environmental sustainability’.

Dozens of unknown places made the cut for their ‘Best Tourism Villages 2024‘ list.

To simplify said list, we’ll highlight Mexico’s 3 undiscovered towns because you’re not really going to visit Roches Noires, Mauritius or Azheke, China, are you?

Capulálpam de Méndez: Oaxaca’s Untouched Mountain Village

As one of Mexico’s hotspots for all types of travelers, Oaxaca’s gorgeous coastlines and immensely cultural namesake city have been well explored.

But venturing northeast through the Sierra Juarez is a quiet mountain town you’ve likely never heard of and may need to tap into your Rosetta Stone skills.

Capulálpam de Méndez may be a mouthful to say, but the UN believes it’s well worth a visit – and yes, ‘mouthful’ is a double entendre as there may be no better authentic food region in Mexico.

While the highly anticipated train connecting Cancun to Oaxaca is destined to showcase the region’s hidden gems, Capulálpam de Méndez is an extra layer of “hidden” as most travelers overlook the Sierra Juarez’s villages.

Set 7,710 feet high, this delightful town is oozing timeless charm. So much so, it can quite literally take your breath away.

In fact, the town’s real claim to fame was being designated as a pueblo magico in 2007, but it’s ready to embrace its newfound fame as Oaxaca has soared to new heights.

Start your day with a coffee and epic views at El Verbo de Méndez Café, wander timeless streets and witness the crown jewel, Parroquia de San Mateo, and rest your head at Hotel Chorromonte, housed in a traditional colonial building.

Cuatro Ciénegas de Carranza: In The Heart Of Mexico’s Final Frontier

There are few states in Mexico where you may not recognize a city, but that’s the case for the state of Coahuila.

In fact, the claim to fame may be in Texas’ Big Bend National Park as a bi-national natural wonder stretching across the border.

Other than that, it’s quite likely you haven’t heard of a single place here. But don’t let that stop you from visiting Cuatro Ciénegas de Carranza, as there’s a bit of a loophole to visiting this small desert oasis.

Dubbed as the ‘Galapagos Of Mexico’, and also designated as a pueblo magico, if you’re into stunning nature and colonial charm, this off-path region is right up your alley.

Home to enormous craters, glassy rivers, vivid blue pools, along with postcard-worthy cobbled streets on the “urban” side, your sense of wanderlust will be redlining.

As off-the-beaten path as it may be, it’s not a treacherous journey. Two border towns, Ciudad Acuna and Piedras Negras, offer bus routes, but if it were me, I’d fly into Torreon (nonstop flights from Dallas and San Antonio) and take a 3-hour bus from there for a safer option.

Palizada: Campeche’s Riverfront Treasure

Surprise, surprise – another pueblo magico. Experiencing old Mexico never gets, well, old.

Mexico’s ‘magic towns’ are teeming with rich history still permeating on every street.

Palizada is no different, but may be the most eye-catching of the bunch. Located in the state of Campeche, which has slowly begun creeping onto travelers’ radars, is gleaming with vibrancy and historic charm.

Wandering the streets is the best way to get a feel for the way of life here where you can visit local artisan shops, eat delicious local cuisine like Atapakua and Churipos, and enjoy the scenic views of the Rio Palizada.

The easiest way to get here is to fly into Villahermosa or Campeche, one of Mexico’s safest cities, and take a bus.

As far as modern conveniences go, Palizada may be the most convenient of the bunch with well-preserved buildings, more accommodation options, and plentiful captivating excursions like river cruises and Mayan ruins tours, which you can read more about here on the town’s official tourism page.

Sam Sears

Sam, our Lead Writer & Journalist based in San Diego has visited 30 countries and written over 400 articles with a focus on sharing his own travel experiences and shining a light on lesser-known gems.

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If you’re looking for a vibrant and culturally rich destination, Guadalajara, Mexico should be at the top of your list. 

Located in the heart of the country, Guadalajara is the second-largest city in Mexico and offers visitors a unique blend of history, art, and modern attractions. 

As the birthplace of both mariachi and tequila, the city is overflowing with rich history and cultural significance.  

It was recently named one of TIME’s World’s Greatest Places of 2023, alongside the better-known Mexico City, and it’s easy to see why. 

Here are some reasons why you should plan a visit to this underrated city:

@atasteofkoko 15 top things to do in Guadalajara (part one) – the weather in Guadalajara is PERFECT if you’re looking for a warm getaway right now! 〰 stay at Casa Habita (cute boutique hotel) 〰 explore Colonia Americana neighborhood 〰 dinner at Hueso (super cool all-white restaurant) 〰 late night churros at Churro La Bombilla 〰️ shopping at Mercado IV Centenario 〰️ tortilla factory at Tortillería Arandas 〰️ authentic tejuino at Tejuino Marcelino #ad #VisitGuadalajara #guadalajaramexico #shesnotlost #guadalajarajalisco #mexico #mexicotravel #gltlove ♬ Instrumental México – Teaga

1. Culture

Guadalajara is often considered the cultural center of Mexico due to its rich history and artistic heritage. 

The city is home to several world-class museums, including the Regional Museum of Anthropology and History and the Instituto Cultural Cabañas. 

Visitors can immerse themselves in Mexican art, music, and dance at the many festivals and events held throughout the year, such as the Guadalajara International Film Festival. 

Being the home of tequila and mariachi, there are, of course, festivals dedicated to those as well. The Tequila Festival and the International Mariachi and Charrería Festival take place in March and September, respectively. 

While tequila and mariachi need no introduction, charrería, Mexico’s national sport, is most commonly compared to a rodeo and something not to miss on a trip to Guadalajara.

2. Cuisine

Mexican cuisine is known for its bold flavors, and each state has its own unique dishes. 

Guadalajara is famous for its birria — a spicy meat stew (usually goat) that is typically served with tortillas and lime wedges. 

Another local specialty is the torta ahogada, or “drowned sandwich.”  This is exactly what it sounds like – a fried pork sandwich smothered in a spicy tomato sauce and served with avocado, onions, and radish. 

Some other dishes to look out for are pozole and chilaquiles.  Visitors can sample these dishes and more at the city’s many street vendors, markets, and restaurants.     

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3. History

Guadalajara is home to some of Mexico’s most stunning architecture, with buildings that date back to the 16^th century. 

The historic center of Guadalajara, or Centro Historico, is a UNESCO World Heritage Site and features beautiful colonial-era buildings, such as the Government Palace and the Guadalajara Cathedral. 

The cathedral is almost as old as the city itself and includes Gothic, baroque, and neoclassical influences. 

Visitors can also explore the neighborhood of Tlaquepaque, known for its colorful buildings and traditional crafts, or venture an hour outside of the city to view the ancient Guachimontones Pyramids. 

4. Entertainment

Guadalajara has a vibrant nightlife scene with a variety of bars, nightclubs, and live music venues. 

Visit the Tlaquepaque neighborhood for mariachi or head to the popular Chapultepec neighborhood for more trendy hotspots. 

The city is also home to the most LGBTQ bars and nightclubs in Mexico and is known for hosting Latin America’s largest gay pride parade. 

If nightclubs aren’t your thing, there are plenty of other attractions, as Guadalajara has a thriving shopping and sports scene. 

For shopping, you’ll find everything from local artisan markets to large urban malls. 

Sports lovers should check out a charreada (rodeo) or head to the Arena Coliseo for an incredibly entertaining lucha libre performance (wrestling).

5. Day Trips

Guadalajara’s location makes it an ideal base for exploring nearby attractions. 

One of the most popular day trips from Guadalajara is to the town of Tequila to visit the sprawling agave fields and learn about tequila production. 

These blue agave fields, which are yet another UNESCO World Heritage Site, are the source of all the tequila in the world. 

Travelers can visit the National Museum of Tequila, tour distilleries, and visit the original tequila factory, the Hacienda Herradura San Jose Refugio. 

There is even a train, aptly named the Jose Cuervo Express, to take you from Guadalajara to Tequila. 

Another nearby option for either a day trip or a relaxing weekend is Lake Chapala. 

An hour’s drive takes visitors to this freshwater lake where they can bird-watch, enjoy the calm surroundings, or hire a boat to go island-hopping. 

The area is so tranquil that it has brought in quite a few retirees and expats over the years and is currently home to many Americans and Canadians.

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With its unruffled golden sands stretching for miles on end, delectable cuisine, and friendly locals, Mexico remains a no-brainer vacation for Americans in the winter. But listen, we get it if you’ve had enough of Cancun, Cabo, Puerto Vallarta, and the like.

As great as those may be, they’ll be jam-packed this season, not to mention prices will be soaring through the roof, but there’s a silver lining for those who dream of relaxing by the seaside, and all-round excellence in hospitality without breaking the bank.

Ladies and gents, Acapulco is back in business, hosting nonstop flights from the States––so much the better for us budget travelers!

Cabo’s Predecessor Still Has A Lot Going For It

One of the liveliest coastal cities in the Mexican Pacific, Acapulco is set on a wide bay fringed by soft, golden sands and azure waters, lined with high-rises and luxurious condominiums, and backed by the imposing Sierra Madre del Sur mountain range.

With a population of over 658,000, it is one of the largest conurbations of the Guerrero state, as well as a tried-and-true resort destination made famous by the jet set trend of the 50s and 60s, when Hollywood stars would flock here for their vacations.

It has since been overtaken by Los Cabos, but that’s not to say it’s lacking in glitz and glam, particularly now that it’s fully recovered from the hurricane season, hotels are open and services fully operational, and most importantly, security is improving.

Security Levels Are Improving

Despite its stellar 20th-century start, not that long ago, Acapulco had become a no-go zone for Americans traveling in Mexico due to the surging crime and gang activity––it’s still far from being a low-risk destination, but surveillance has increased significantly:

Just this week, authorities have deployed not only more police, but also the Navy and even Mexican Armed Forces units to ensure crime is tackled, with Rodolfo Escobar Ávila confirming officers will be patrolling ‘along the coast in all areas of Acapulco’.

We don’t know yet how much safer Acapulco is right now compared to the previous years––we might have to wait until the season has officially started to start making comparisons––but the increased demand might be proof tourists feel reassured:

Travelers Feel Confident Booking Acapulco Vacations Again

This winter, American Airlines is returning to the Guerrero hotspot, with the first flight from Dallas-Fort Worth having landed on November 11, officially inaugurating the season, following many months of severed connectivity.

As Dr. Abelina López Rodríguez, the Mayor of Acapulco has stated, this is a direct result of recent investments and the expansion of hotels in the area, as well as a sign passengers and airlines alike feel confident in investing their money in the destination.

Most of the municipality has already made a full recovery from the havoc Hurricane John wreaked earlier this year, and as noted previously, authorities seem to have taken a page from Cancun’s guidebook and are now taking security concerns more seriously.

Nonstop Flights To Acapulco Are Back From These U.S. Hubs

Back to the flights themselves, American will fly between Dallas (DFW) and Acapulco weekly, every Saturday, until September 2025. There will be a two-month pause in September and October before the flights resume in November 2025. One-way fares will start at only $250.

Meanwhile, United Airlines is offering flights to Acapulco from competing Texas hub Houston (IAH), operated every Saturday and available weekly throughout the high season as well, with one-way tickets set at $311.

Other than the plethora of beautiful beaches catering to a diverse crowd, from professional surfers to casual swimmers and families, with Condesa, Pichilingue, Mahajua and Caleta Beach to name a few, Acapulco’s greatest appeal is its inexpensiveness:

Five-Star Stays In Acapulco Are Dirt Cheap!

All-inclusive stays and luxury resorts are much cheaper here than in the country’s most sought-after beach zones: for instance, an overnight at the 5-star Hotel Amares will set you back by only $128 this January.

Moving up, the beachfront Las Brisas is just as economical, with a ‘casita’ with shared pool priced at $129, and if you really want to splurge as you’ve been saving up for the occasion, the landmark Palacio Mundo Imperial Diamante Acapulco costs $236 to book per night.

It is one of the most upscale resorts in Acapulco, but it’s worth noting that, at that price, you don’t get an all-inclusive getaway––if that’s what you’ve been hoping for, room rates then bump up to $398-a-night at the same resort.

Vinicius Costa

Vini, our senior lead writer at Travel Off Path, has over 60+ countries under his belt (and currently weaving tales from Paris!), and a knack for turning off-the-beaten-path experiences into informative stories that will have you packing your bags.

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